Multi-level marketing seems to be all the rage these days. Stay at home parents are making a living off posting on social media about products they are now using. If you have no idea what I’m talking about, then head over to your Facebook or Instagram feed and let me know how many posts you are seeing with things like: before and after photos using Rodan + Fields skin care, or the many uses of Young Living Essential Oils or Beach Body 30 day challenges or the Plexus “pink drink” slimming supplements or 31 Gifts or Juice Plus whole food vitamins or (fill in the blank here). If you still have no idea what I’m talking about then your friends just haven’t started selling something yet.
My thoughts on Personal Branding
I have been working on defining my personal offerings and “gift” for a year now. I’ve been doing this without focus and without a framework. And I’ve been doing it all wrong. I have been collecting ideas from the outside… looking at what other people with my credentials are doing. Or looking at “celebrities” in my field and trying to emulate what they may be offering to attract clients. I have been seeking the answers in the wrong places. The answers are never out there. They exist within us. Continue reading